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VIDEO PRODUCTION FOR MOTOR SPORT

Raceflix specialises in applying a documentary style to video content for drivers, teams, sponsors, and race organisers.

We build viable, cost-effective video strategies for our clients, ensuring that content reaches target audiences with impact.

Our productions are used to build awareness, generate demand, and maintain viewer engagement.

We create content for distribution via social media, video-streaming channels, advertising, digital broadcast and private screenings.

As we get closer to the dates of top events, demand for our services outweighs our resources, so please don’t wait to make your video production plans for your racing season.  Contact us today.

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Increased Impact of Social Media with Video

Words of Text Replaced by 60 Seconds of Video

VIDEO PRODUCTION

VIDEO PRODUCTION

Full-service production with collaborative planning tools and experienced direction.

We pioneered the “micro-crew” approach to production by bringing the latest technology to every project. This allows us to get very close to the subject without getting in the way.

POST PRODUCTION

POST PRODUCTION

Everything we shoot has our agreed shotlist and the edit in mind.

Assembling motion, sound and graphic elements in to an engaging, compelling story designed to capture the attention of your target audience. Regional cultural needs are accommodated.

DISTRIBUTION

DISTRIBUTION

Your story is ready to tell. Now let’s get the story in front of your fans and customers.

The majority of our work is for online distribution via mainstream channels such as Netflix, Amazon Prime and Apple TV and YouTube. We can provide full distribution and promotion support.

Raceflix primarily uses Sony Cinema Line cameras for our productions, as well as numerous other cameras for specialist shots.  Our Sony cameras are all approved by the Netflix Production Technology Alliance. This helps increase the appeal of appropriate projects to the Netflix commissioning and acquisition teams. We operate to production standards that support all major streaming platforms.

RACEFLIX - TELLING THE STORIES BEHIND THE SPEED

To discover more about our approach to effectively telling your story, download information book.

IT’S ALL ABOUT CONTENT

The better the story you can tell, the more attention you will attract.  And, like it or not, the brand of individual drivers, teams, sponsors and organisers is what keeps fans engaged, and great branding requires constant nurturing.

Raceflix will provide you the video coverage required to keep your brand top of mind. Here are three examples of Raceflix content that can be created for you:

WHY USE VIDEO?

Motor sport is a colourful, fast-moving collection of activities involving many people, parts and technologies.

Capturing movement is critical when wishing to effectively engage fans and viewers everywhere.

And the only way to capture movement effectively is with good quality video.

 

Raceflix uses Sony Cinema Line cameras for all primary content capture. With form factors to suit on-track shooting as well as the more confined spaces found around the pitlane, the Sony FX9 and Sony FX3 offer full-frame sensor quality with phenomenal focusing capabilities and ISO range.

Sony Professional Filmmaking Support ensures our motor sport clients receive World class service in any situation.

PROJECTS COMPLETED

DISTRIBUTED/FEATURED

  • Parabolica Sports/AF Corse
  • Bullitt Racing
  • BAM
  • Richard Mille Racing Team
  • Telcel
  • Infinitum
  • Claro
  • Oreca
  • Duqueine Engineering
  • G-Drive Racing by APR
  • John Falb
  • IDEC Sport
  • Autowebbb
  • Historic Sports Car Club
  • Pindare Agency
  • DragonSpeed
  • Jackie Chan DC Racing
  • Omologato Watches
  • Racing Team India
  • ERA Motorsport
  • Gabe Tesch/Team Dolan
  • Jota Sport
  • Risi Competizione
  • Masters Historic Racing
  • Jennie Gow Webinars
  • Kloc Uhrwerk
  • Pentus Racing Academy
  • Driving Koncept
  • Viraver
  • PepsiCo
  • NASA
  • SAP
  • Motorola
  • Greenpeace
  • E3
  • Veritas
  • CBS
  • Canal +
  • Velocity Magazine
  • Race Magazine
  • Race Car Engineering
  • Autowebbb
  • AOL Motoring
  • Wired Magazine
  • PR Week
  • Motor Sport
  • Haymarket Publications
  • Conde Nast Publications
  • Business Week
  • Newsweek
  • Race Media:Digital Publications
  • Information Week
  • Haynes Publishing
  • Time Magazine
  • Chicago Tribune
  • New York Times Motoring Supplement
  • Financial Times
  • GQ
  • Houston Chronicle (petrochemical feature)
  • Forbes
  • Fortune
  • Die Welt
  • Der Spiegel
  • La Monde
  • Le Parisien
  • La Tribune
  • Inc. Magazine
  • Henley Media

STORY-TELLING

BRAND-BUILDING

Over the past few years, there has been a significant increase in behind the scenes access to drivers, teams, racing series and sponsors. Fans want to know more about the sport, the people, the venues, and how it all works. Video, used well, will help you make a stronger connection with your audience, while reinforcing sponsor appeal and securing compelling opportunities.

High quality video production needn’t be costly to you. Raceflix has developed budgeting models to meet a broad variety of needs and revenue acquisition expectations.

With many years of experience in developing commercial, corporate and documentary video productions for European, Asian and American clients, we know what it takes to capture an audience’s attention, generate demand, and maintain loyalty. Twenty years working in high-tech sales and marketing has perfected our ability to deliver a strong message.

Mainstream, iconic imagery is complimented by a creative, artistic viewpoint that establishes your personal and professional brand.

SOCIAL MEDIA

Up to five video clips over a race weekend, each of 30 seconds to one minute, ideal for posting to Instagram, TikTok or similar social media services.

RACE RECAP

A 3 – 5 minute recap of your race weekend featuring specific drivers, teams, cars and sponsors. Ideal for YouTube , Facebook, LinkedIn and team websites.

SEASON PLAYBACK

10 – 20 minutes of coverage from a complete season including interviews, results, off-track footage. Perfect for video streaming services and team websites.

LONG-FORM PROJECTS

Multiple episodes (22 – 37 minutes per episode) or single documentary-style production (90 – 120 minutes) featuring on-track and off-track action, activities, personal life, professional commitments, family interviews, interactions with associates, fans, team and motor sport colleagues. Typically positioned for distribution via a major streamer (Netflix, Sky Documentaries, Amazon Prime, Apple TV+, dedicated YouTube channel).

Raceflix works regularly with race organisers of some of the World’s leading and most popular race series, with accredited crew in attendance.

PRICING

We do not publish our pricing for the simple reason that other production companies are also targeting your business, and we do not want to sacrifice production quality in a pricing comparison.

What we will commit to is a fully inclusive package that covers everything required to get your video in to your hands:

  • TV Rights
  • Travel and Day Rate
  • Music and B-Roll licensing where required
  • Rough cut and two rounds of editing
  • All crew costs dependent on production scope and schedule

And we appreciate that your budget should be prioritised for your on-track performance so we offer several options to cover the cost of your video production.

Contact Us for a friendly chat. We are always happy to offer our best guidance and recommendations to suit your goals and ambitions.

MICHAEL FOX – CEO, NEW CHANNEL COMMUNICATIONS LTD.

More than 35 years of photography and video production/editing experience, with over 20 years in professional roles. Started racing karts at age 14. Worked for the Rothmans Rally Team in 1980/81 (World Championship winners with Ari Vatanen and Dave Richards). Offered a role with David Price’s Formula 3 team for 1982.

Focused on the effective and differentiated promotion of drivers, teams, sponsors, and racing series, utilising rich content delivered via digital communication platforms for still photography and television.

I bring a documentary style of photography, video production, and editorial to international motorsport, and motor racing at all levels. My clients benefit from creative audience engagement that helps them stand out from the crowd.

My aim is to ensure every image I shoot and submit can tell a story in its own right. With video, I aim to effectively deliver concise messaging inside the average audience attention span. And with editorial, my style is conversational, engaging, and easy to read.

PARTNERS

Raceflix works with a number of partners in the motor sport industry, each carefully selected to offer our clients a complete, high-quality service.

We strongly recommend the companies shown below.  Feel free to contact them directly, or Raceflix can act as your single point of contact.

How you engage and react on camera has become a critical skill for drivers and motor sport professionals at every stage of their careers. And audiences are expecting a lot more than “I just want to thank…”  How do you use the camera to your advantage?  How do you rise above the noise and stand out from the crowd?  What do you need to engage audiences that others fail to achieve?

Goodman Media is a strategic Raceflix partner.  Located on the perimeter of Silverstone Circuit, Goodman Media expertly delivers media and presentation skills for you to make the most of every moment at the microphone

LOCATION

Raceflix is located in the heart of Motorsport Valley ® in the United Kingdom. We are always happy to meet with you at a convenient location. You will more likely find us at London Heathrow or at a race track. We are happy to invest time to meet with you in person – just give us a bit of notice.

We can also meet via a Zoom conference call and stay in touch through WhatsApp.  Contact us for details.